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Philips launches new television range in Australia

BY JAMES WELLS

A Philips Signature series TV

 Philips has launched a new range of televisions into the Australian market, including LED models, its first 3D TV and the world’s only cinema-format 21:9 TV.

The televisions will be specifically sold into the hotel market and represent a commitment by the company to hold its market leadership in the category.

The range, known as the ‘Super Seven’ features seven separate benefits – Sustainability, Simplicity, Smart technology, Services, Signature range, Security and Segmentation.

According to Philips sales manager – hospitality for Australia and New Zealand, Travis Anderson, the televisions can provide hotels with a return on investment due to lower energy consumption as well as the MyChoice feature which allows guests to purchase premium channel packages via a PIN code.

“Hotels can also be assured of their investment with the purchase of an additional three-year warranty on top of the existing two-year warranty. Philips is the only brand to offer a five year guarantee in the Australian marketplace. Hoteliers can also use our cost-effective rental program for greater cash-flow management,” he said.

“Our televisions also feature integrated connectivity allowing guests to view or listen to their own content from a digital device on their room TV,” Anderson said.

Philips has announced three separate ranges – the EasySuite, the PrimeSuite and the Signature range.

The EasySuite includes a 19-inch, 22-inch and 26-inch LED LCD model as well as a 32-inch LCD model.

The PrimeSuite features 22-inch, 26-inch, 32-inch and 40-inch LED LCD models as well as 40-inch and 46-inch LCD models.

The premium Signature Series includes 32-inch and 40-inch LED LCD models with Ambilight as well as the 40-inch Aurea LED LCD television, the 46-inch LED LCD model and the world’s first 58-inch TV with 21:9 aspect ratio.

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