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Worldhotels unveils first branded properties

Worldhotel The Rilano Munich

Worldhotels has unveiled its first branded hotels in Germany and Kazakhstan – Worldhotel The Rilano Munich, Worldhotel The Rilano Hamburg and Worldhotel Saltanat Almaty.

Officially launched this month (Jan 2011), they are the first of the group’s 450 hotels to display the Worldhotels brand prominently in the hotel name, exterior signage and at various points of the property. 

“Our first three branded hotels perfectly represent everything Worldhotels stands for,” said Worldhotels Managing Director, Robert Hornman.

“They boast excellent facilities for leisure and business guests to work, sleep, dine and unwind, whilst at the same time featuring a great location and a unique style and atmosphere.”

The new branding solution of Worldhotels was introduced in September 2010 as an alternative to standard franchise contracts. For a competitive all-inclusive annual fee, independent hotels competing against global chains can now brand themselves as a Worldhotel while still maintaining their own identity.

Hornman said by 2013, the group plans to have added 50 branded hotels.

“Our focus is on guest experience and quality, not on standardising hardware,” he said. “Our hotels offer premium facilities for discerning business and leisure travellers as well as a unique ambience and design.

“We believe that high standards don’t have to mean high standardisation,” he said.

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