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Kingfisher Bay Resort to be flagged Mercure

Mercure Kingfisher Bay Resort

Fraser Island’s iconic Kingfisher Bay Resort is set to join to Accor network from April 15 as a Mercure hotel.

The hotel component of Mercure Kingfisher Bay Resort offers 152 hotel rooms, with large private decks offering either wallum or lake views with spacious bathrooms, some with spas

Mercure Kingfisher Bay Resort guests have access to a broad range of onsite facilities which include four swimming pools, tennis courts, water sports and a Beauty Salon. The resort also offers three restaurants, two lounge bars, a cafe and a late bar. Five meeting rooms are available for business events and conferencing.

Other features of Kingfisher Bay Resort which remain independent of the Mercure branding include more than 100 self-contained two and three bedroom villas, seven holiday houses and a 174-bed Wilderness Lodge for groups as well as Fraser Island touring and marine businesses.  

Nestled in the bush overlooking the calm waters of the Great Sandy Strait, Kingfisher Bay Resort has been designed to give guests an enjoyable nature-based experience on World Heritage-listed Fraser Island, while causing minimal impact to the environment.

The resort offers the perfect base to explore the world’s largest sand island – famous for its ancient rainforests, spectacular fresh-water lakes, remarkable wildlife and stunning Seventy Five-Mile Beach.  

Kngfisher Bay’s interpretive expert rangers take guests to explore Fraser Island’s significant natural and geological features and Aboriginal and European histories whilst the resort’s grounds provide the basis of Ranger-guided walks.

Kingfisher Bay Resort’s Managing Director, Gary Smith, said the Tourism Industry – and Queensland operators in particular – had faced some tough challenges over the past few years and would continue to do so in coming months.  

“It has become increasingly difficult for stand-alone properties to cut through in the international and domestic leisure markets,” he said.  

“The decision, to partner with Accor under a Franchise agreement, will allow Kingfisher Bay Resort access to Accor’s global brand reach and global purchasing power and will give us more visibility in an increasingly competitive marketplace.

“This is an exciting time in Kingfisher Bay’s history and we look forward to joining the Accor family.”

Accor’s General Manager Franchise Hotels, Dino Mezzatesta, said: “Fraser Island is undeniably one of Australia’s most recognised and aspirational destinations both domestically and internationally.

“We are extremely happy to welcome the iconic Kingfisher Bay Resort property to our worldwide family of hotels and hope that the benefits the Accor network represent, and fresh Mercure branding, will provide a new platform for the hotel to build on its already amazing reputation and business success.”

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