Starwood’s Sheraton Hotels has injected USD$108 million into upgrading 120 Club Lounges around the world, including high-profile properties such as Sheraton Waikiki, Sheraton Denver, Sheraton Centre Toronto, Sheraton Buenos Aires, Sheraton Edinburgh and Sheraton on the Park.
The enhancements to Sheraton Club Lounges – one of the most popular Sheraton signature amenities – are a key component of the brand’s recent $6 billion revitalization effort.
Sheraton Club Lounges are rated as one of the top two benefits of staying at a Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings.
In addition, 50% of Sheraton loyalists like the option of purchasing an upgrade to the Sheraton Club experience, which is available for an average of $75 extra per night. Sheraton’s Club Lounges feature: complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen television, Wi-Fi, a selection of daily newspapers and more.
“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests, not just on weekdays, but every day of the week,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts Worldwide.
“And our timing couldn’t be better. Travel has returned to pre-crisis levels and travelers are once again focused on upgraded amenities and services as key elements of the guest experience.”
Recently, Sheraton on the Park renovated their Club lounge which has traditionally provided a private oasis for leisure and business travellers high above Sydney’s Hyde Park.
The extensive refurbishment provides sleek designer furnishings, comfortable booth seating and a warm colour palette to soothe the senses. The new design meets the business traveller’s need for quiet alcoves to connect with colleagues and provides leisure guests with a comfortable space to relax.
With an extensive library and stunning glass fireplace, the Club Lounge offers a warm and inviting haven for relaxation. For the convenience of Club guests, the Lounge features wireless internet connection, data ports throughout, a private boardroom for up to eight people and the latest PCs for guest use.