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Sheraton launches $120 million fitness program across Asia-Pacific

Sheraton has launched a new fitness program across Asia-Pacific

 Sheraton Hotels and Resorts Worldwide has launched a new fitness program across Asia-Pacific in association with Core Performance.

Dubbed ‘Sheraton Fitness Programmed by Core Performance’, Sheraton Hotels and its owners are investing USD$120 million to roll out the program that lets guests use the strategies developed by the leading experts in pro-athlete training.

“We are thrilled to launch our new fitness program in Asia Pacific,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels and Resorts.  “It is a global trend that fitness and travel go hand in hand.

“To better understand what our guests need we have conducted a survey in Greater China, the fastest growing market in the world, and our guests have told us that fitness is a priority when they are on the road. 

“Sheraton Fitness Programmed by Core Performance offers a multitude of programs and services to help guests enhance their overall fitness regimen and performance before, during and after their stay.”
 
The program helps travellers train and eat healthy while on the road, as well as refresh, recharge and refocus their minds and bodies. 

“We’re excited to partner with Sheraton to unveil this unique, co-branded program to Sheraton hotels in Asia Pacific,” said Mark Verstegen, Founder and Chairman of Core Performance and Athletes’ Performance.

“Sheraton Fitness is a program that touches multiple elements of a guest’s lifestyle, both in an out of the hotel, and we are dedicated to providing innovative solutions to enhance the overall health of guests,” he said.

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