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Minor Hotel Group to launch new brand in Australia

Avani Bentota, Sri Lanka, set to open in 2012

As part of Minor Hotel Group’s global expansion, the group has announced the launch of Avani Hotels and Resorts, a brand that is set to make its way to Australia in the not-too-distant future.

 According to the group, Avani will be a “refreshing upscale hotel concept” which will debut in Sri Lanka in 2012 and eventually be rolled out across Asia, Australia, the Middle East and Africa.

“The launch of Avani serves as a two edged sword in Minor’s expansion roll out,” said Minor Hotel Group CEO, Dillip Rajakarier.

“The refreshing new brand carves a dynamically different pathway for our group by offering a unique hotel concept, as well as adding to our successful global growth.”

The brainchild of Bill Heinecke, CEO and Chairman of Minor International and Rajakarier, Avani draws upon Minor’s familiarity and expertise of its Asian roots.

Following the brand’s initial two openings in 2012 which cement Minor’s presence in Sri Lanka, Avani will then capitalise on Minor’s experience further afield by opening additional properties in Asia, Australia, the Indian Ocean, Middle East and Africa.

According to the company, the launch of the Avani brand complements Minor Hotels Group’s existing 5-star Anantara brand by creating a portfolio of diverse hotel experiences.

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