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Accor targets Tassie road warriors

Mercure Hobart

Corporate travellers flying into Tasmania for a long day of appointments or driving long distances between cities on the Island State are invited to make Mercure Hotels their base for the day to refresh and refuel while on business. 

Mercure Hobart and Mercure Launceston have joined forces to launch the ‘Day, Stay and Refresh’ program which enables corporate travellers to utilise the hotel’s facilities and services between the hours of 9:00am and 5:00pm for a special day rate of AUD$65.

The ‘Day, Stay and Refresh’ rate includes a well-appointed accommodation room with work desk, complimentary in-room internet, lounge tea or coffee service for two people, a AUD$15 hotel credit for administrative services such as photocopying, colour printing and binding and full day car parking or a AUD$10 hotel credit voucher.

Corporate Day Stay guests can also benefit from having full access to hotel facilities including the fitness gym, lounge, restaurant and bar as well as hotel services including onward bookings, travel confirmations and tour desk.

For an additional charge, boardroom hire, audio visual equipment hire, video conferencing, valet parking and dry-cleaning services are also available.

“Each year Tasmania welcomes approximately 20,500 corporate travellers who fly into the State for the day – generally on the first flight in and the last flight out – which is expected to grow following recent increases in air access,” said Mercure Hobart General Manager, Adrian Sampson.

“In light of this, we’ve created the ‘Day, Stay and Refresh’ program to cater to the growing numbers of business travellers coming to Tasmania.

“We also understand that many corporate travellers within the State commute between major cities and regional towns with an average drive time of 2-3 hours, meaning an early start and late finish.

“So it just made sense for us to partner with our sister hotel, the Mercure Launceston to offer the ‘Day, Stay and Refresh’ program for corporate road warriors so that they can relax and revive before the journey home after a long day out of the office.”

Tourism Accommodation Australia’s (TAA) Managing Director Rodger Powell said the approach was an innovative way to accommodate an increasing number of visitors who travel ‘up and back’ in a single day.

“This is an example of a business seeing an opportunity in the market and doing something creative to capture a new source of revenue.

“The Mercure Hobart and Mercure Launceston are leading the way with their Day Stay concept and there will be many other hotels around the country taking notice.

“With increased air access into Tasmania, the hotels have seen potential for more day visitors. Rather than seeing this as a threat to their overnight business, they’ve seen an opportunity to diversify their product offering.”

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