Air Pacific, Fiji’s international airline, has revealed the new brandmark that will be used to represent the carrier when it re-launches as Fiji Airways in 2013.
The unveiling of the airline’s new brandmark is the latest milestone in a series of initiatives that are part of Air Pacific’s restructuring and rebranding, which will start its final phase in early 2013 when the airline returns to its 1951 name of Fiji Airways and welcomes the first of three brand-new A330s.
At the heart of the new Fiji Airways brandmark is a striking new Masi symbol that epitomises Fiji and enhances the new name of Fiji’s national carrier, according to Air Pacific CEO David Pflieger.
“Fiji is universally well known for its stunning natural beauty and amazing people, but what is not so well known is its centuries-old culture that offers visitors an opportunity to not only unplug from their hectic day-to-day lives but lose themselves in the tranquillity of Fiji’s South Pacific authenticity,” he said.
“As Fiji’s national airline, we think the distinctive Masi symbol, the brandmark and their colour tones are a perfect fit with Fiji’s heritage, and the beauty and warmth of the Fijian people and the islands themselves.”
The announcement marks another important milestone in the continued turnaround of Fiji’s national carrier, an effort that has already been marked by an aircraft order for new Airbus A330 aircraft, the addition of a new Boeing 737-800, increased flights between Fiji and Sydney, and many other improvements to the airline’s world-renowned product and services.
The final phase of Air Pacific’s revitalisation and modernisation will begin with the delivery of the airline’s new fleet of A330 aircraft, which arrive in Fiji in March, May, and November of 2013.
All three of the planes will arrive with the airline’s new brand identity and colour scheme, which will be fully revealed on October 10th in conjunction with Fiji Day the celebration of Fiji’s independence day.
The full re-branding is due to be complete by the end of 2013, by which time the new Fiji Airways brand will roll out across the marketplace, ticket offices, check-in counters, airport lounge facilities, and the airline’s official website.