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Como blogs up a fashion storm

The recently refurbished Como Melbourne, a hotel of the MGallery Collection, played host to a special event for Melbourne’s best street-style bloggers last night (29 Nov).

Top Melbourne bloggers Micah Gianelli and Jesse Maricic from Raww, Sarah Wilcocks from Style Melbourne, Jess Dempsey from What Would Karl Do and Jasmin Howell from Friend in Fashion were given the ultimate style challenge: find the best outfit within the Chapel Street precinct within a AUD$500 budget, complete the look with hair and makeup, then be judged in The Como Melbourne’s recently revamped Gold Penthouse by fashion couture superstars J’Aton.

Each blogger was chosen according to the quality of their blog, number of followers and social media presence. The Como Melbourne also partnered with Chapel Street Traders to promote the local area and retailers.

According to the hotel, the event was a huge success with each blogger relishing the challenge and successfully curating their fashion-forward looks for the evening.

Twitter and Instagram were a flurry of activity as each blogger sought to find the perfect outfit within their nominated budget – hashtag #comoshoppingchallenge tracked the conversation.

Once back at the hotel, each blogger was treated to pampering, makeup and hair by the ultimate beauty team from Miss Fox. They were then escorted to the Gold Penthouse for a photoshoot with fashion photographer Amanda Fordyce.

Jacob and Anthony from J’Aton took their judging role very seriously and later announced Micah and Jesse as the winners. They won a night’s stay at the Gold Penthouse, valued at $1,250.

The event resulted in a huge amount of chat and mentions of The Como Melbourne on social media, and visual posts on each blog are expected over the next week. A video crew was also on hand to capture the day and a short video will be produced.

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