Carlson Rezidor Hotel Group’s Club Carlson members in Asia Pacific have generously donated 20 million Club Carlson Gold Points via the Club Carlson website in support of the American Red Cross Disaster Relief efforts in the Philippines.
The points donated by Club Carlson members are equivalent to more than a USD$30,000 cash donation.
Carlson Rezidor Hotel Group’s President of Asia Pacific, Simon Barlow, said the company takes its commitment to being a responsible business seriously and aims to be among the leaders in this industry.
He said it is a core part of the business strategy and positions the company’s commitment to the environment, community and people.
“As a responsible business, we believe that we should do what we can to help the communities that we operate in,” he said.
“Club Carlson is among the first few to provide a platform for its loyal members to provide assistance to the affected communities.
“It is heartening to see Club Carlson members come forward to use their reward points, which they have earned by staying at our hotels, to contribute to this worthy cause.
“We are grateful for their support and thank them for their generosity. We encourage more members to support this cause,” he said.
Carlson Rezidor Hotel Group has been encouraging members to donate Club Carlson Gold Points to the American Red Cross Disaster Relief effort.
To encourage donations, Carlson and the Carlson Family Foundation agreed to match donations of up to USD$10,000.
The total amount committed by Carlson and the Carlson Family Foundation is more than USD$50,000, which will go to relief groups such as Internal Rescue Committee Typhoon Haiyan Fund and American Red Cross Typhoon Appeal.
At the same time, Carlson Rezidor Hotel Group, Asia Pacific, which operates Park Inn by Radisson Davao and Radisson Blu Cebu in the Philippines, is collecting donations from employees to help their Philippines-based colleagues who were affected by the typhoon.