InterContinental Hotels Group (IHG) has launched IHG Dining Rewards, awarding members with generous dining and accommodation benefits and an instant status upgrade in the group’s loyalty programme, IHG Rewards Club.
The Australasia launch this week is the second phase in the rollout of the new programme, following its launch in Greater China in May.
For an annual fee of AUD$319 (in Australia) or AUD$295 (in New Zealand), joining members will receive a dual membership card for both their IHG Rewards Club and IHG Dining Rewards programme memberships. IHG Dining Rewards sets itself apart from the competition by offering a one-tier membership status upgrade in IHG Rewards Club, the world’s first and largest hotel loyalty programme.
Karin Sheppard, Chief Commercial Officer, Asia Middle East and Africa, IHG said, “This programme goes beyond just great dining discounts by providing flexibility and benefits to all members, no matter how far or how often they travel, from room rate discounts to IHG® Rewards Club membership status upgrades.
“We’re thrilled to be launching the programme in Australasia; home to great hotels offering superb dining. With IHG Dining Rewards already available in Greater China and with its continued roll out across the Asia, Middle East and Africa (AMEA) region soon, there will be even more places for members to redeem their dining and room benefits at our great hotels,” she said.
Members are able to redeem their benefits at all 33 of IHG’s InterContinental, Crowne Plaza and Holiday Inn hotels in Australia, New Zealand, Fiji and Vanuatu, as well as a growing number of hotels across Greater China
The programme is set to launch in the UAE, Singapore, Malaysia and Thailand by the end of 2014, meaning even greater opportunities to redeem room and dining benefits, and will be available at hotels across South East Asia, Japan and the Middle East by the end of 2015.