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Anantara to rebrand Four Seasons Bangkok

Anantara Siam Bangkok Hotel and Spa 1

Minor Hotel Group (MHG) has announced that it is set to re-flag one of its owned properties, the Four Seasons Bangkok, to its luxury Anantara brand.

Located on prestigious Rajadamri in central Bangkok’s Siam district, Anantara Siam Bangkok Hotel and Spa will join the brand’s Thailand portfolio on March 1, 2015.

For William Heinecke, CEO and Chairman of Minor International, the rebrand of this prestigious hotel is the culmination of a life-long dream to operate a flagship property in the heart of the Thai capital.

Anantara Siam Bangkok Hotel and Spa 2

Anantara was founded by Heinecke and was launched in 2001 as part of a long term strategy for MHG to develop its own brand offering discerning travellers unique experiences of indigenous luxury in some of the world’s most enchanting destinations.

“Owning this prestigious hotel in the heart of Bangkok and working with the fantastic team during its time as Four Seasons Bangkok has been an amazing journey. I am looking forward to continuing the journey in the next stage of this property’s life as Anantara Siam,” Heinecke said.

Since the brand’s launch it has now grown to a portfolio of over 30 highly acclaimed properties in eight countries, with a strong future pipeline of over ten hotels and resorts.

Built in 1978, the hotel opened as a Peninsula, prior to being sold to Regent Hotels in 1982. Four Seasons assumed management of the hotel following its acquisition of Regent Hotels in 1992. The Regent Bangkok was owned by Rajdamri Plc, which Minor Hotel Group acquired 100% of in 2001. The hotel was then rebranded as Four Seasons Hotel Bangkok in 2003.

Over the past 22 years, the property has become an integral part of the community, hosting a Cancer Care Charity Fun Run every year and most recently the 15th Annual World Gourmet Festival, both in association with the Thai Red Cross in support of local causes.

Anantara Siam Bangkok Hotel and Spa 3

Facilities at the 354-key hotel, which has become a preferred destination for luxury travellers, include seven restaurants and bars, a spa, a gym and an outdoor swimming pool. For business guests, extensive meeting and event rooms offer flexibility for large and small events, with the ballroom seating 400 for a dinner dance and 550 in theatre style.

“Minor Hotel Group is excited to make the announcement of the transition of this prestigious property in central Bangkok to our core luxury Anantara brand,” said Dillip Rajakarier, Chief Executive Officer of Minor Hotel Group.

“The property will make a superb addition to the brand’s portfolio. We also look forward to continuing the journey with the team of Associates who have ensured the success of the hotel over the last 22 years and who will be an integral part of Anantara Siam Bangkok moving forward.”

The General Manager of Anantara Siam Bangkok Hotel and Spa will be Titiya Chooto, who is currently General Manager at Four Seasons Resort Chiang Mai and before that was Hotel Manager at Four Seasons Hotel Bangkok, hence bringing considerable experience and knowledge of the property with her to the new role.

Minor Hotel Group and Four Seasons will continue to work together for years to come to provide a premier luxury hotel experience in Thailand to discerning travellers at three award-winning resorts; Four Seasons Resort Chiang Mai, Four Seasons Resort Koh Samui, and Four Seasons Resort Tented Camp Golden Triangle.

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