Jeshly Sierra

Oaks Hotels and Resorts, a division of Minor Hotel Group, has announced three key appointments within its Australian team, including Rex Demanser as Head Commercial Officer, Ben Pilkington as Area Director of Sales for Queensland, and Jeshly Sierra as Area Director of Sales for New South Wales and the Australian Capital Territory.

Based at Oaks Hotels and Resorts’ Sunshine Coast head office, Demanser brings more than 25 years experience in the hospitality industry to the role and joins Oaks Hotels & Resorts after a notable tenure in Bangkok with parent company Minor Hotel Group as a special projects consultant, where his key responsibilities included re-launching the Global Hotel Alliance loyalty program, establishing central reservations, and supporting revenue management and Opera Central Systems. Prior to his post in Thailand, he served as Vice President of Distribution & Revenue Management for Kempinski Hotels in Switzerland.

Demanser will play a key role in leading Oaks Hotels & Resorts’ growth in Australia and overseas as the company continues to expand its property portfolio, which currently incorporates 51 hotels and resorts in Australia, New Zealand, Thailand and the United Arab Emirates.

Rex Demanser

Pilkington will meanwhile assume the role of Area Director of Sales for Queensland, effective immediately, which will see him oversee key Australian and international accounts and direct the company’s sales initiatives, after previously serving in the same role for New South Wales and the Australian Capital Territory.

Sierra will now fill this role and joins Oaks Hotels & Resorts after a 10-year post in London working in various global sales offices for Accor, Morgans Hotel Group and French hotel group Concorde Hotels & Resorts, before recently moving back to Australia and assuming the position of Head of Corporate Sales for Doltone House’s five-star venue collection.

James Wilkinson

Editor-In-Chief, Hotel Management