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Anantara Hotels, Resorts and Spas welcomes a new look

Anantara Anantara Hotels, Resorts and Spas celebrates its 15th birthday with a brand facelift. Since the first property opened its doors in the Thai seaside town of Hua Hin in 2001, Anantara has grown into a collection of 34 luxury hotels and resorts across ten countries. The new ‘Life is a Journey’ brand positioning is reflected in the new logo, new imagery and a strong social and digital focus that encompasses a new website and mobile strategy. Anantara 2 “Anantara was born in response to discerning travellers seeking luxury with a sense of indigenous discovery. By infusing authentic cultural experiences and interactive journeys guided by gurus, Anantara satisfies guest desires to connect deeply and personally with their travel destinations,” explains Anantara founder and CEO and chairman of Minor International, William E. Heinecke. “Fifteen years later, the way in which people travel and experience the world has changed, and Anantara’s brand refresh has taken shape to meet the expectations, inspire the passions and delight the tastes of new explorers in city and resort destinations,” he said. Anantara 3 The new website has been built using leading CMS technology and other advanced features such as personalisation that will increase visitor interaction with the site. Anantara is also taking mobile technology to the next level by offering multiple languages on any screen size using responsive technology. A new Anantara blog will also be launched giving international expertise and insider knowledge on the indigenous elements. Anantara 4 “Advancing from Anantara’s many successes to date, the brand refresh is a significant milestone paving the way for an exciting new era,” said CEO Minor Hotel Group, Dillip Rajakarier. “In an insightful understanding of market trends and traveller expectations, the development of the Anantara brand marks the start of the dynamic new journey, both in terms of strategic international footprint and enhancements to the guest experience,” he said.

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