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TFE signs hip Adina Grand property in Melbourne

A new concept in urban luxury hotels is about to be unveiled by developer Trenerry Property under the new Adina Grand Apartment Hotel brand in a development set to become the new “hub and heart” of Melbourne’s West End.

Adina Grand Apartment Hotel Melbourne West End will have a design that will transform the way people enjoy apartment living, delivering memorable experiences via authentic foodie and communal adventures.

Just moments from Melbourne’s centre, guests and residents will be able to design their own lifestyle, combining shopping with visits to West End’s day spa, 50-seat cinema or its nine bars and restaurants – all without leaving the precinct.

The hotel will occupy seven levels in one of five designer buildings in the AUD$350 million West End development with an exquisite design that incorporates elements of the rainforest and the moon, juxtaposed with the neon stylings of a futuristic Tron setting, with each floor distinguishable by its own individual aesthetic.

The lobby has been inspired by a solstice and forms a magnetic hub for guests and residents to meet in an inspiring space decorated with lush internal gardens, feature walls, lounge seating and open fire places.

Guests and residents will enjoy a 25-meter glass-backed indoor lap pool and spa with its own lounge area with food and drinks service.

The 92 hotel apartments are designed as calming and restorative urban retreats, incorporating futuristic circular design elements, stylish timber and a focus on local art.

TFE Hotels CEO Rachel Argaman said Adina Grand Apartment Hotels would bring the next level of sophistication to the Adina brand in a series of stunning new luxury lifestyle hotels set to open in the next five years in Melbourne, Sydney, Brisbane and Canberra.

She said all Adina Apartment Hotels have “beautifully designed spaces reminiscent of the comfort and feeling of belonging that guests have in their own homes – whether they are making a smoothie in their fully-equipped kitchen in the morning, hitting the gym and pool or ordering in from one of the best neighbourhood restaurants via one of the delivery partners”.

“Adina Apartment Hotels are strategically located in city precincts and will offer access to curated and memorable experiences for guests and locals to eat, see, shop and play while Adina Grand hotels will offer direct lobby access to high-end bar and dining options and spaces rich with superior finishes, opulent interiors, detailed stylish furnishings and high-end branded bathroom and minibar products in the rooms,” she said.

“As hoteliers who understand developments, we are no longer just creating hotels, we are ‘place making’ – creating or curating connected retail and lifestyle spaces so that they present desirable and memorable experiences for guests and locals right on site, whether it be the coffee roasters, micro-breweries, chocolatiers, boutique shopping or the theatre and movie experience,” she said.

Argaman said the new Adina Grand at West End marked TFE Hotels’ continued expansion into the Melbourne market.

“We see a strong future, given the amount of investment and government activity in sports, arts and tourism – so much so we are planning to operate four new hotels in Melbourne in the next three years,” she said.

“West End is set to usher in a new era in apartment living, one that is greatly enhanced by wonderful things to do at-your-door in Melbourne, but also means you can come home to an innovative space that makes apartment hotel stays an absolute joy.”

Designs will soon be unveiled for stunning new Adina Grand hotels next to Australia Square at 280 George Street in Sydney and at Queens Wharf in Brisbane, in addition to the recently announced Adina Grand set to open in Canberra in 2020, which will provide access to a purpose-built Theatre Lane – an activated laneway serving as a foodie and retail lifestyle precinct.

Trenerry Property director Robert DiCintio said the hotel’s services would be available to residents of the 350 apartments as part of West End’s commitment to nurturing a lifestyle where everything is at one’s fingertips, including a 24-hour concierge.

“This is about integrating the life of a hotel into the energy of a residential environment for the benefit of all,” DiCintio said.

“It is testament to the growth potential of West Melbourne – and its proximity to the city and Melbourne’s legal and medical precincts – that a travel giant such as Adina has come on board to help us realise our vision.”

West End is set on a 9200 square metre island site bound by Rosslyn, Dudley, Adderley and Spencer streets in West Melbourne.

Its five apartment buildings and the hotel are situated among 2000 square metres of gardens. Each has a distinct and identifiable design created by six of Australia’s most awarded design firms – Hecker Guthrie, Carr Design, Mim Design and Six Degrees.

Festival Hall sits just across the road while Etihad Stadium, Bird’s Basement Jazz Club, Queen Victoria Market, Melbourne Comedy Club and Melbourne’s famous laneways are all within walking distance, as are the main tram and train stations.

Argaman said the appeal of the development’s inclusive and vibrant neighbourhood.

“The restaurants, cafes and parklands provide a great opportunity for guests and the general public to come together and enjoy the area,” she said.

“West End will be a living, breathing part of the city and this will be a big drawcard for those drawn to the idea of living like a local when they travel.”

Construction starts in May 2017 with the hotel set to welcome guests in late 2019.

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