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AccorHotels invests in major events company Potel and Chabot Group

AccorHotels has revealed it has entered into exclusive negotiations with the shareholders of Potel and Chabot Group to acquire the Group’s entire share capital.

Founded in 1820, Potel and Chabot Group, which generates revenues in excess of €100 million, has expertise in the organization of tailor-made prestigious reception events.

Through its two brands, over the years the Group has become the industry standard in both the luxury (Potel and Chabot) and premium (Saint Clair le Traiteur) segments.

Its range covers three major, mainly B2B, activities: receptions for corporate and private clients, major sporting, industrial and cultural events (such as the French Open at Roland Garros, the Biennale des Antiquaires, 24 Hours of Le Mans and the Saut Hermès), as well as the exclusive management of unique venues within the heart of Paris: Pavillon Vendôme, Pavillon Seine, Pavillon Kléber, Pavillon Gabriel, Hôtel d’Evreux, Pavillon Cambon Capucines and Pavillon Dauphine.

“I am delighted to close this remarkable partnership which, I am sure, will result in numerous opportunities for our respective groups,” said Sven Boinet, Deputy Chief Executive Officer of AccorHotels.

“The partnership of AccorHotels with Potel and Chabot – a legendary luxury brand which offers a wide range of services to a vast network of partners, made up of high-end clients, large corporates and major events – brings a complementary dimension and expertise to our F&B and event organization strategy.

“Moreover, the combination of their knowledge with our leading positions in luxury hospitality, private rental and concierge services will provide our clients with unique services and expertise regarding tailor-made events.

“It gives us a real boost and allows us to create new growth opportunities beyond the world of travel,” he said.

By investing in an iconic brand, which enjoys an unrivalled position in France as well as enormous international potential, Edmond de Rothschild Investment Partners and AccorHotels will respectively hold 51% and 40% of the share capital.

AccorHotels says this transaction will provide Potel and Chabot Group with new development prospects.

In addition to the resources provided by its two new investors, Potel and Chabot Group will also be able to leverage the business expertise of AccorHotels in order to jointly develop innovative and sophisticated F&B offers for MICE guests (either in hotels or private rentals) as well as for a local clientele, by making use of personalized concierge services.

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