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IHG signs first Even Hotel in Australasia

IHG (InterContinental Hotels Group) and Pro-invest Group have signed the first Even Hotels deal in Australasia that will see the wellness brand make its global debut outside North America.

Even Hotel Auckland is scheduled to open in 2020 and is also the first in Pro-invest Group’s portfolio of 10-15 Even Hotels across the capital cities and economic hubs in Australia and New Zealand, in partnership with IHG.

The project is part of a dual-branded hotel tower that will also feature a Holiday Inn Express hotel.

“With more than 3.5 million visitors in 2016 and a naturally adventurous and health-conscious population, New Zealand is a great fit for Even Hotels,” said Pro-invest Group CEO Ronald Barrott.

“We are very excited to be opening Even Hotel Auckland, the first outside of North America, in partnership with IHG.”

The Even Hotels brand was home grown by IHG based on an understanding of the consumer shift toward holistic wellness – especially as it relates to travel. Best-in-class fitness facilities, in-room exercise zones and simple, fresh and organic foods are the cornerstones. Beyond food and exercise the brand offers initiatives that build on the bigger wellness picture, such as bedrooms with plush bedding, aromatherapy amenities, intended to encourage a good night’s sleep and lighting profiles that energise and relax.

“Some brands know what they’re made of, we know who we’re made for,” said IHG Chief Executive Officer Asia Middle East and Africa, Jan Smits.

“ Wellness travel is a global phenomenon and a USD$563 billion industry today and, with Even Hotels, we have a created a brand that will deliver a local wellness experience to travellers for whom health and wellbeing is so important. I firmly believe that the Even Hotels brand will be a key driver in market share growth in New Zealand and Australia.”

IHG has partnered with leaders in the Even Hotels in Australasia. Nutritionally-designed menus and quality, ethically-sourced food will be supplied by ‘Thr1ve’, the food experts who are focused on extraordinary health, deliciously simple.
Fitness facilities will include a state-of-the-art, multi-functional zoned gym and flex space for small group fitness classes, and in-room fitness elements.

Located in the very heart of Auckland’s centre, at the corner of Albert and Wyndham Street, the 200-room Even Hotel Auckland will not only look different, but will also have a distinctive vibe.

IHG says it will feature fresh, natural and modern design; bringing the outdoors inside and offering playful and energising workspaces, dining and social areas, natural outdoor spaces. It will also feature design and technology elements to enable guests to maintain the balance they desire on a daily basis.

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