Accor has become the first large tourism organisation to gain the Australian Government’s new T-Qual Accreditation.
The Australian Minister for Tourism, Martin Ferguson, said the expansion of T-Qual Accreditation was another milestone for quality assurance in the Australian tourism industry.
“With so many choices for travellers here and overseas, it’s more important than ever that quality tourism businesses are distinctive. The T-QUAL Tick offers that,” Ferguson said.
“A national symbol of quality is good for consumers because value-for-money choices become more visible, and it’s good for those who strive for the rewards that come from reaching the levels of quality and customer service that consumers expect.
“Schemes such as AAA Tourism’s Star Rating already gain a competitive edge from T-Qual Accreditation. Hotel chains, airlines, restaurant franchises and other large tourism organisations can also stand to benefit from the expansion of T-Qual Accreditation.
“I invite large tourism organisations that apply a quality standard to become T-Qual accredited and associated with Australia’s national symbol of tourism quality, the T-Qual Tick.”
With the addition of Accor Hotels, 12,600 operators are now T-Qual accredited.