InterContinental Hotel Group has announced that it will be bringing its Crowne Plaza brand to Adelaide in 2020, opening inside Frome Central Tower One, which when completed will be the city’s tallest building.
The 326-room hotel will feature an infinity pool, a bar and restaurant, a gym, and 600sqm of meeting and conference space, as well as a unique check-in experience on the tenth floor.
Building work on Adelaide’s tallest building has already commenced, making Crowne Plaza Adelaide the only pipeline hotel currently under construction in the Adelaide CBD.
Abhijay Sandilya, Senior Director of Development, Australasia, at IHG, said: “We are very excited to bring Crowne Plaza back to Adelaide, after a brief hiatus. As the city comes alive around us with the Fringe Festival, it demonstrates the need for a contemporary, upscale hotel that embraces both business and leisure travel, with a focus on events. We are confident that Crowne Plaza Adelaide will capitalise on strong corporate, conference and leisure demand.”
Theo Samaras, Managing Director of Kyren Group, added: “Adelaide is a vibrant city and one of the more stable Australian hotel markets, with just over 4 million visitor hotel nights per year and growing. As we build this iconic development in the centre of Adelaide, we cannot think of a better partner than IHG, nor a more exciting brand than Crowne Plaza to welcome travellers to Adelaide 365 days per year.”
On the announcement, Martin Haese, Lord Mayor of Adelaide, commented: “I welcome the addition of the Crowne Plaza to the iconic Frome Central Development, in the heart of the City’s dynamic East End precinct. With record numbers of interstate and international visitors, the City of Adelaide will benefit from more internationally-recognised hotel brands, like Crowne Plaza, to cater for increased demand.”