Growing corporate demand in the inner-city Melbourne suburb of Collingwood has promoted Quest Apartment Hotels to sign a lease on a new mixed-use development which will see it open a new hotel at the end of 2022.
The property will be ten storeys in height, with the upper eight levels to be occupied by Quest Collingwood and its 83-apartment hotel. Accommodations will comprise a mix of studio, one, two and three-bedroom apartments along with customary Quest hallmarks including a business centre, meeting facilities, a fitness centre and all guest front-of-house facilities.
Below that will be two levels of office space, a ground floor café and two levels of basement parking beneath the ground. The new development will be built by Centreland Group and CHT Architects, with construction is due to begin at the new site in July this year, with completion currently scheduled for November 2022.
The signing in Collingwood marks the second presence in the Melbourne suburb by Quest’s parent company, The Ascott Limited, following the signing last year of Lyf Melbourne – the company’s short-stay co-living development brand which is also due to open in 2022.
The central theme behind the Lyf brand is one of interaction, aimed at millennials and offering a curated line-up of social programs designed to foster lifestyle, work and recreation. The brand and its guests will be highly active on social media, utilising the ‘lyfgoeslocal’ hashtag to bring guests together to continue and expand on newfound connections.
Quest Apartment Hotels General Manager Growth and Capital Strategy, James Shields, said the new hotel will sustain existing demand as well as future growth forecast for the area.
“Collingwood is one of Yarra’s key employment precincts supporting over 84,000 jobs, and we believe there is a shortage of high-quality apartment-style hotel accommodation in the area to cater to current and future business travellers.”
The Ascott Limited Managing Director Australia, David Mansfield, said Quest and Lyf will give the company a strong foothold in Melbourne’s northeast.
“The population in the Collingwood precinct skews younger, so the Lyf brand in all its vibrancy is perfectly geared to students, tourists and young professionals, while Quest has carved its name as one of the preferred brands among Australia’s corporate world and is ideally suited to extended stay, so each hotel will have its own unique character and guest experience on offer,” he said.