Hilton has renewed its pledge to extend status review dates and points expirations for 118 million members of its Hilton Honors loyalty program in an effort to ensure its loyal guests are able to retain benefits while global travel comes back to life.
Building on initial extensions announced last year, Hilton will extend the current status tier of all members through until 31 March 2023 to ensure members can avail their existing complement of benefits for another 18 months at a minimum.
Points expiration dates will also be extended until the end of 2022 so members can have more time to redeem free nights or spend on Hilton Honors Experiences, live events or donate their points as a contribution to charity. Members can currently earn double points for eligible stays completed before the end of 2021 as part of Hilton’s ‘Power Up’ promotion.
Further, points and status tiers will be easier for members to earn and accrue, with Silver, Gold and Diamond status earned at seven, 28 and 42 nights respectively. For members who haven’t quite reached the next status up, Hilton will count all nights completed in 2021 towards 2022 membership qualifications to ensure guests not staying as frequently as they used to can still level up for greater rewards while their former travel habits return to normal.
Hilton Honors and Customer Engagement Vice President and Global Head, Jenn Chick, said the changes were made with guests top of mind.
“We are proud to lead the hospitality industry in providing flexibility, once again, to our valued Hilton Honors members to help them make new memories when they’re ready to travel again,” Chick said.