David Aragao, Hilton employee, films a TikTok to celebrate the launch of the #HireMeHilton pilot campaign. Hilton has launched an industry-first #HireMeHilton pilot, calling on Aussie job seekers to ditch cover letters and CVs, and instead apply for one of its roles with a video on TikTok – all in the name of removing more recruitment barriers and increasing candidate diversity. Picture – Chris Pavlich Photography