Singapore-based hospitality company, Furama Hotels International (FHI) will open an Australian hotel in Sydney on July 1.
Furama Darling Harbour is a rebrand of an existing property at 68 Harbour Street, Haymarket – currently the Holiday Inn Darling Harbour – which FHI has owned, but not previously operated, for more than two decades.
FHI currently manages more than 40 hotels, villas, and resorts, with over 7500 rooms in the Asia Pacific region.
Its first Australian opening marks a major step in expanding the midscale brand to key new markets across the APAC region.
“We are very excited to introduce the Furama brand to Australia,” said Furama Darling Harbour Hotel Manager, Melvin Lim.
“The Furama Darling Harbour signals an exciting new chapter of expansion for the group in this region, as we look to bring our guests a fresh perspective and a renewed commitment in delivering exceptional hospitality experiences.”
A series of property upgrades will commence in early 2025 which will see a refresh of the hotel’s lobby and restaurant spaces, and the introduction of new technology including mobile check-in/out, mobile TV casting and digital key access.
Catering to both leisure and business travellers, Furama offers warm service and a commitment to eco-friendly practices.
The Darling Harbour hotel is set to benefit from the AU$44 million Haymarket revitalisation plans, as well as the creation of a AU$3 billion Tech Central Innovation hub close by.