ARMA and Allara Learning Launch New Revenue and Yield Management Fundamentals Course.

The Australian Revenue Management Association (ARMA), in collaboration with Allara Learning, is thrilled to announce the launch of a brand new, nationally accredited course in Revenue and Yield Management Fundamentals. This critical program addresses a skills gap in the hospitality and tourism industry, equipping professionals with the knowledge and expertise needed to optimise revenue streams and drive significant financial growth for their businesses.

“Revenue management is an essential business discipline that significantly enhances the bottom line,” stated Melissa Kalan, CEO of ARMA. “Regrettably, skill development in this area is frequently neglected within the accommodation and tourism sectors. We are thrilled to introduce accredited training that addresses this gap, providing a clear pathway for
professionals in hospitality and tourism to acquire vital skills and competencies. This course not only contributes to improved revenue and profit performance but also supports employers in fulfilling their training and development obligations. It also plays a crucial role in annual succession planning by offering recognised and accredited training.”

Kalan further noted, “Our application for accreditation to the Australian Skills Quality Authority (ASQA) was robustly supported by letters from Michael Johnson, Richard Munro, and Dean Long – current and former CEOs of the leading accommodation industry bodies at the time. They all emphasised the strong demand and need for education in revenue and yield management from members, and supported the level of certainty and confidence this course affords employers that their employees are receiving training that meets a nationally recognised standard, which is critical for enhancing profit generation.”

Benefits of the Revenue and Yield Management Fundamentals
Course:

  • Master Business Growth and Profitability: Learn effective strategies to maximise revenue and profit, gaining a competitive edge in the market.

  • Expert-Developed Curriculum: ARMA’s Industry Skills Council meticulously designed the course to be the benchmark within the Hospitality and Tourism sector

  • Nationally Recognised Qualification: Enhance professional standing with a nationally recognised statement of attainment.

  • Invest in Your Team: Empower your staff and foster loyalty and commitment through valuable professional development that benefits both the employer, the business, and the employee.

Course Details:

  • 10940NAT – Course in Revenue and Yield Management Fundamentals
  • Three core units

  • 20-40 hours of online training with facilitator support and guidance (delivered over 8 weeks)

  • Online simulation activity
  • Practical tasks and assessments

Course Content:

The program delves into three key areas, providing essential skills and knowledge for maximising revenue and profit in the accommodation industry:

  • Performance Calculations: Participants will learn to source, verify, and calculate data crucial for implementing revenue and yield management strategies.

  • Strategic Evaluation and KPI Analysis: The course sharpens expertise in using key performance indicators (KPIs) to evaluate various revenue and yield management strategies, such as pricing and distribution, and teaches how to combine these strategies effectively for practical use.

  • Implementation, Evaluation, and Communication: Participants will master the implementation of comprehensive revenue and yield management strategies, assess their effectiveness, and understand stakeholder roles. This includes practical exercises in an online simulated environment, allowing them to apply these concepts to real-world scenarios.

For more information and to enrol in the Revenue and Yield Management Fundamentals Course, please visit: https://allaralearning.com.au/course/Revenue-and-Yield-Management-Fundamentals

About Allara Learning

Founded in 2009, Allara Learning is a leading provider of national workforce education and training. It delivers tailored training solutions and nationally recognised qualifications to businesses and individuals throughout Australia. Areas of focus include hospitality, retail, culinary and leadership training. 

About ARMA

The Australian Revenue Management Association (ARMA) is the peak body representing revenue and yield management professionals across hospitality and tourism. Dedicated to raising awareness of the discipline, advocating for the profession, and promoting high professional standards and education pathways that benefits both the employer and employee.