By empowering partners with need’s based agreements, BWH Hotels is better aligning with hotelier demands, attracting potential hoteliers and an enhanced market position.

BWH Hotels is a long-standing player in the accommodation industry with 120 years of collective experience within its portfolio of brands. With the shift in demand for management options, operation styles, and adjustable contract terms, BWH has developed and maintained a highly flexible approach in working with prospective hoteliers, developers and investors.

This new methodology allows hotel owners and operators to devise flexible, needs-based contract terms as unique as the properties they serve. Based on the visionary new development team’s strategic operational and management expertise and the brand’s recent signings, hoteliers are eager to embrace the adaptable and forward-thinking approach.

By prioritising flexibility and spending time to fully understand the requirements of the individual hotelier, BWH Hotels sets a new standard for collaboration in the industry.

This personalisation ensures that the contract addresses the unique needs and goals of both the hotelier and the brand, ensuring the most successful outcome. Recognising the importance of adaptability in the evolving hospitality landscape, this tactic fosters stronger partnerships and strives to ensure mutual satisfaction.

The new strategy focuses on the actual needs of hoteliers and developers rather than generic terms, streamlining negotiations and an efficient decision-making process.

This forward-thinking initiative reflects BWH’s commitment to innovation and hotelier-centric solutions. The powerhouse brand has laid the framework to accommodate not only Franchise contracts but has developed the foundations to branch into Hotel Management Agreements and Manchise Agreements for developers looking to outsource day-to-day operations.

By empowering partners with need’s based agreements, BWH Hotels is better aligning with hotelier demands and industry trends, attracting potential hoteliers and an enhanced market position. The brand is setting the stage for unprecedented growth and collaboration as it expands its footprint across Australasia.

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