IHG Hotels and Resorts has increased its investment in Australian Rugby for the 2024 and 2025 seasons with the group signing on as a Major Partner of both the Wallabies and Wallaroos.
A long-time partner with Rugby Australia for over 22 years, the move sees IHG extend its active support for women’s sport.
“IHG Hotels and Resorts is exceptionally proud to now be a Major Partner of both the Wallaroos and Wallabies, building on our partnership with Australian Rugby that has spanned more than 20 years,” said IHG Hotels and Resorts Vice President Commercial – East Asia and Pacific (EAPAC), Dean Jones.
“We are committed to powering diversity, equity and inclusion in everything we do, so we couldn’t be more excited to extend our active support for women’s sport through this new partnership.”
IHG will now have an increased brand presence in stadiums across Australia including signage, activations and added benefits for IHG One Rewards Members, and the brand will also feature on both the Wallabies and Wallaroos playing shorts as well as across domestic Test matches.
“We look forward to providing money-can’t buy Rugby experiences for our IHG One Rewards members, and you can be sure that the IHG team will be out in force alongside the Australian community to support our national teams’ success at every game,” Jones added.
Rugby Australia CEO, Phil Waugh, recognised the long-term commitment IHG has made to the sport.
“The partnership with IHG is one of our longest standing with the Wallabies and Australian Rugby, and we’re pleased to expand that further into the Wallaroos program,” he said.
“Having our national teams supported off the field is pivotal to their performance on the field and the growth of this partnership is another important step for the Wallabies and Wallaroos.”