Hotel loyalty subscription program, Accor Plus has launched a new campaign to highlight its value offering as it celebrates its 30th anniversary.
The ‘Get Away With It’ campaign, developed in partnership with Sydney-based creative agency John and John, highlights the value Accor Plus members enjoy when staying at Accor hotels throughout Asia Pacific.
“Our vision is to be the most loved hotel loyalty subscription programme in the Asia Pacific,” said Accor Plus CEO for Asia Pacific, Renae Trimble.
“For 30 years, we have worked tirelessly to create the best hotel travel loyalty membership in Australia, always ensuring our members feel valued and receive outstanding service from Accor Plus.
“With our new campaign, ‘Get Away With It’, we want to continue to educate travellers on how they can get more with Accor Plus through exceptional experiences and outstanding travel and hotel stays.”
The campaign showcases exclusive experiences available to members of Accor Plus and emphasises perks such as a free night’s accommodation, up to 50% off dining and stays, and access to member only events including entertainment and sporting experiences.
“Accor Plus is a premium hotel travel programme but it’s never stuffy or elitist,” said Creative Director, Matt Strempel.
“We wanted to capture the essence of a member-only, VIP club while flavouring it with a hint of tongue-in-cheek irreverence.
“The programme is for savvy travellers seeking more value and experience from their travel spend, and ‘Get Away With It’ encourages members to take advantage of its benefits.
Accor Plus, which integrates into Accor’s global loyalty programme ALL, offers members Elite status benefits such as priority check-in, a welcome drink, and late check-out. Members can also earn points to redeem on future stays and events.
The campaign includes a 30 second TVC, as well as media across radio, digital and social, with global digital marketing agency iProspect enlisted to help grow its digital footprint and boost member growth and awareness in Australia.