Veriu Group has introduced its first property in regional NSW with the opening of Punthill Maitland, in partnership with the Panthera Group, on Monday August 5.
The 76-key apartment hotel, at 373 High Street, is the first hotel brand to open in the town in more than a decade.
“We’re extremely pleased to have added Punthill Maitland to our existing portfolio,” said Veriu Group CEO, Zed Sanjana.
“We settled on this location as our first regional property for several reasons. First up, Maitland is located in one of the fastest growing regional areas in New South Wales, and this growth has been accompanied by a wide range of construction and development projects in both the residential and commercial space.
“However, while the region is rapidly shaping up as a significant commercial catchment area, we believe it’s been somewhat underserviced in terms of quality corporate accommodation.
“Ours is the first new hotel brand to open in Maitland in over a decade and we’ve already experienced incredibly strong forward bookings, which demonstrates that level of untapped demand.”
With a mix of modern studio, one-bedroom, and two-bedroom apartments, including interconnecting and accessible rooms, Punthill Maitland is aimed at solo and group travellers for both business and leisure.
“The hotel’s unique location in the heart of Maitland’s commercial hub also positions it perfectly to serve both business travellers and leisure guests looking to explore the area,” Sanjana adds.
“Tourism in the Hunter region is also on the rise, with a large calendar of events occurring in Maitland and the wider region, and we’re excited to be a part of that growth”.
Each apartment features a fully equipped kitchen, desk, fast internet, smart televisions with streaming capability and laundry facilities.
The hotel also offers secure on-site parking, a 100sqm conference room and a well-equipped gymnasium.
“We take pride in our past contributions to the Maitland community, including our previous ownership of Maitland Central, the area’s largest retail site,” said Panthera Group CEO, Mario Evangelo.
“Though we no longer own Maitland Central, we reflect fondly on our role in its development and the positive impact it had on the local landscape.
“During our ownership, we envisioned and successfully submitted development applications that paved the way for significant regional improvements.
“Collaborating closely with local builder Mars Building during challenging times in the construction industry, we played a pivotal role in bringing transformative changes, including the introduction of a much-needed regional hotel through approaching Maitland City Council and Veriu Group.”
A number of other Veriu Group projects are nearing completion including Punthill Sunshine in Melbourne’s west, the Group’s first ACT property, Punthill Tuggeranong, as well as Veriu Macquarie Park in Sydney. Further Punthill openings in regional areas are also scheduled in the next couple of years.