UK-based aparthotel operator Roomzzz revealed that it has increased its automated payments by 300% while decentralizing a number of operational processes, considerably improving employee satisfaction.

Established in Leeds in 2006, the serviced apartment brand has quickly grown to 11 properties across eight locations, and offers the quality and reliability of a hotel with the comfort of a home to guests predominantly looking for longer stays.

Having quickly outgrown its previous PMS solution, Roomzzz selected RMS Cloud’s Property Management Software out of 20 other providers, for its multi-property capabilities, ability to automate operations and the flexibility and adaptability of the solution.

Having previously automated only 10% of its payments, with reservation staff manually processing the rest, Roomzzz is now benefiting from 40% payment automation thanks to the solution’s ‘Pay by Link’ functionality and Guest Portal.

Victoria Curley, Head of Commercial at Roomzzz said: “The integrated payment solution, RMS Pay, was a really big one for us. A large proportion of our clients need to pay for their accommodation a week before check-in and we had no way to securely facilitate that.

“The RMS Cloud PMS automatically sends a Pay by Link seven days before the stay to securely take payment, then reconciles it against the booking on the system. This saves our team a huge amount of time and removes the risk of human error.

“Since the integration of RMS Cloud, we have also been able to give back a number of processes to each property, something that wasn’t possible beforehand because the technology was too complicated. This decentralisation has meant that we have been able to restructure the reservations department allowing us to upskill our teams more than we ever have done before, considerably improving employee satisfaction.”

The VAT drop is another cumbersome process that RMS Cloud has removed from Roomzzz’s internal workflow. Up to 60% of Roomzzz’ guests at any one time book for over 28 nights and the PMS’s automation has removed the need to manually drop the VAT on every night booked – a valuable functionality that other providers weren’t offering.

RMS Cloud’s open API meant that transitioning from Roomzzz’s previous PMS was straight-forward. Roomzzz had already integrated third party operators into its tech stack and it was important that these partnerships were not affected. The flexibility and scalability of RMS Cloud’s PMS allowed providers to ‘plug and play’ into a future-proofed solution that will support the company’s planned growth.

Roomzzz customer’s have also benefited from quicker communication with RMS Cloud’s triggered correspondence functionality providing instant responses throughout the booking process and guest journey. Previously guests were waiting up to 24 hours to receive booking confirmation, which now happens immediately, and automatic communication can now be sent to prompt check-in and update guests on their stay.

Zen Valli, Managing Director of EMEA at RMS Cloud said: “Roomzzz has demonstrated what can be achieved when a hospitality provider chooses the right PMS to solve its pain points and improve its efficiencies. The increase in automation puts the guest front and centre and gives the team more time to ensure they have an excellent experience, while the PMS reliably handles operations, payments and reporting in the background. The guest experience must come first and all hospitality providers should be finding ways to make that possible.”