Accor Pacific is set to return as the preferred accommodation partner for SXSW (South by Southwest) Sydney 2024.
Launched in 1987 in Austin, Texas, SXSW has become a major event that brings together technology, music, gaming and film enthusiasts, recognisable names and passionate industry professionals.
Following its Australian debut in 2023, the festival returns to Sydney from October 14-20 with a packed program at the International Convention Centre (ICC), Tumbalong Park and other venues around the city.
Accor’s lifestyle loyalty program, ALL – Accor Live Limitless (ALL.com), will sponsor the event’s Platinum Badge and host an ALL.com Lobby Lounge experience for attendees at Tumbalong Park, where a number of free events will be taking place.
“Last year’s event was a massive success and brought together many creative minds and industries to Sydney,” Accor Pacific Chief Operating Officer PM&E, Adrian Williams,
“Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”
SXSW Sydney Managing Director, Colin Daniels, welcomed the return of Accor as a sponsor.
“This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park,” he said.
“Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.”