Ennismore’s ‘open-house hotel’ brand The Hoxton is set to make its Australian debut in 2027 with the opening of a hotel in Melbourne’s Cremorne.
A revival of an historic building in the Matchworks Precinct, located at 560 Church Street, The Hoxton in Melbourne is a partnership between Ennismore and design-driven property developer Alfasi Group.
The hotel will feature 198 guest rooms, three food and beverage outlets – an all-day dining destination, café, bar, and signature restaurant – a gym, as well as The Apartment, the brand’s hybrid event spaces centred around a communal pantry.
Rooted in culture and community, each The Hoxton property acts as an extension of its neighbourhood. At the Cremorne hotel, interiors will take inspiration from the building’s history, creative local community and surroundings.
A welcoming, open-door lobby will be at the heart of the hotel with a strong focus on local art, design, retail and eclectic programming.
“We are delighted to bring The Hoxton to Australia for the first time,” said Ennismore Founder and Co-CEO, Sharan Pasricha.
“As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
“Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history and started life as a matchstick factory. We look forward to making our guests feel at home while discovering the very best of our new neighbourhood.”
Alfasi Group Managing Director, Gill Dvir, said the history of the building will be honoured in this redevelopment.
“We are committed to preserving the rich history of this site while adapting its historically significant buildings for retail and hospitality uses that the community can enjoy,” Dvir said.
“With its strong focus on community and neighbourhood, The Hoxton perfectly aligns with our vision for this world-class precinct.”
The Hoxton operates 16 hotels globally with locations in key cities across the UK, Europe and North America with recent openings in Charlottenburg (Berlin), Brussels, a second hotel in Amsterdam and Vienna. Hotels are also soon to open in Edinburgh and Florence, with the brand’s first hotel in Scandinavia signed recently, The Hoxton Oslo.