South Australian accommodation management business M&G Hotel Group has bolstered its nine-year partnership with Choice Hotels Asia-Pac, with the addition of two new properties, Econo Lodge Port Augusta and Econo Lodge Dockside Glenelg.
The latest properties take M&G Group’s total number of franchise agreements with Choice Hotels to seven, joining Comfort Inn Whyalla, Comfort Inn Regal Park, Comfort Inn Manhattan & Suites, Comfort Inn Glenelg, and Quality Inn O’Connell.
“Choice delivers the consumer confidence that comes with a trusted brand, so guests know what they’re getting every time they stay,” said M&G Group General Manager, Greg Winston.
“It is very clear to me that M&G and Choice share the same values. We’re both authentic and honest, and we aim to over-deliver.”
Winston said that Choice Hotels’ global distribution channels, market knowledge and local support has been instrumental in helping hotel franchisees grow their business.
“It’s a big toolbox,” he said.
“Any time there’s a question, there’s someone at Choice to ask.”
The agreement marks M&G Group’s first foray with the Econo Lodge brand.
“We’re already seeing the benefit of being involved with the Econo Lodge brand,” said Winston.
“The revenue management provided by Choice gives us an unemotional set of eyes and removes the personal attachment from the equation.”
Choice Hotels Asia-Pac CEO, Trent Fraser, said the business is commitment to supporting growth from within.
“Our entire team is geared to support our 100% franchise operations,” said Fraser.
“We work closely with our franchisees to understand their needs to grow their business and tailor our support to complement their aspirations.”