The NSW Government has unveiled an ambitious plan to create a AU$91 billion visitor economy in New South Wales by 2035.

The NSW Government’s Visitor Economy Strategy 2030 Review, announced on Tuesday, includes plans to add over 40,000 new hotel rooms across the state as part of key infrastructure projects, and aims to boost airline capacity, events, and conference facilities.

The state’s peak accommodation industry body, Accommodation Australia NSW said the strategy presents a “once-in-a-lifetime opportunity for growth”.

Accommodation Australia (AA) NSW General Manager Stacey McBride said the Minns Government has listened to the needs of hotels and is confident the strategy will attract more visitors to the state, increasing hotel occupancy.

AA NSW GM Stacey McBride with NSW Jobs, Tourism, Roads, Arts, Night-time Economy and Live Music Minister John Graham and NSW Premier Chris Minns at the Visitor Economic Strategy Launch on Tuesday

“We thank the NSW Government, in particular NSW Tourism Minister John Graham, for listening and acting on just what the accommodation sector needs,” said McBride.

“The renewed focus on Greater Sydney – especially ahead of Western Sydney Airport’s opening – presents a once-in-a-lifetime opportunity for growth.

“To reach the Government’s 2035 visitor goal, NSW will need 40,434 new hotel rooms – 75% of those in Greater Sydney.

“Expanding hotel room capacity in both Sydney and regional areas will ensure the sector can meet future demand and continue to grow.”

McBride said AA NSW was heavily involved in recent Visitor Strategy roundtables with the NSW Government, and continues to discuss the issue of chronic skills shortages in the hospitality industry.

“This is something AA NSW will continue to work on at all levels of Government,” McBride added.