Vibe Hotels is celebrating its 21st birthday today with the launch of a social media dance competition, with hoteliers, team members and guests getting involved.
“As our name suggests, we’ve always been about creating positive energy and the conditions for a good time” says TFE Hotel’s Global Marketing Officer, Katia Giurtalis.
“So, to make our 21st anniversary memorable and fun, we’ve launched the Vibe Dance Off on social media and are encouraging friends and guests to submit a TikTok or Instagram reel to win one of $25,000 worth of prizes.
“At its core, our “Dance Like You’re 21 birthday campaign” is about owning the positive vibe and truly making it our own – and I think our teams are doing just that.”
Vibe Melbourne Docklands General Manager, Arthur Rojas, is among the hoteliers to get involved.
“It’s fair to say there were lots of laughs, and positive vibes in the room when we learned the dance,” Arthur said.
“It may have taken us a few hours of practice, but we got there in the end and had plenty of fun doing so.”
The hotel brand, which debuted in 2003 with Vibe Hotel Rushcutters Bay in Sydney, has become synonymous with contemporary design, intuitive Australian hospitality, and localised guest experiences.
In recent years, the Vibe brand has planted a flag in every Australian state with Melbourne Docklands, Vibe Adelaide, Vibe Hobart, Vibe Subiaco Perth, Vibe Melbourne, and Vibe Darling Harbour joining the fold. In 2022, the brand expanded internationally with the opening of Vibe Singapore Orchard.
TFE Hotels intends to continually grow the brand with plans to open Vibe Hotel Westmead, as part of a mixed-use precinct in 2026.