Dezign, a third-generation construction, fitout, and FF&E company, was founded by the Pridham family in 1969. As a multi-disciplinary in-house design studio, Dezign seamlessly integrates design, construction, and delivery capabilities for hotel and hospitality projects.
The company’s parallel design and cost process provides clients with transparency and certainty regarding their budgets.
Recent projects include the Novotel Sydney City Centre, Novotel Surfers Paradise Penthouses, and Birdie Bar & Brasserie. Dezign is currently undertaking work in Sydney, Perth, Toowoomba, and Cairns.
The Head of Design, Mike Watson, leads the design of all hotel projects. With experience practising as an architect in both Australia and London, Watson specialises in hotel design. His architectural background equips him with robust master-planning skills and the ability to manage complex projects without compromising design outcomes.
Having travelled extensively, Watson incorporates global influences into his work. Embracing new ideas remains a core value that defines his approach to hotel design. He is recognised as a strong hotel planner with a focus on operational functionality and a deep understanding of brand standards.
Watson has overseen major projects across Australia, New Zealand, Japan, Korea, and Fiji, collaborating with renowned international hotel brands such as Accor, IHG, Westin, W Hotels, Sheraton, Hilton, Marriott, Hyatt, Shangri-La, and Emirates.
His commitment to design excellence, combined with a pragmatic approach to problem-solving, proves invaluable in an industry where hotel brands constantly strive to outdo one another.
Dezign’s pragmatic and meticulously detailed design solutions, developed in parallel with comprehensive cost planning, ensure clients have complete transparency and certainty about the design and budget of their projects at every stage.
Contact:
Charlie Pridham | Director – Client Relations
0429 465 128