BWH Hotels leverages soft brands like SureStay Collection to offer unique global distribution benefits to independent hotels across Australasia.
In an evolving hospitality market, BWH Hotels has embraced the power of soft brands, providing independent hotels the flexibility to maintain their unique character while tapping into global resources. BWH Hotels’ soft brand portfolio spans all segments, from economy to luxury, enabling hoteliers to balance local individuality with the advantages of a global powerhouse. With over 500 active soft brand properties worldwide, BWH’s strategy of aligning independence and flexibility backed by robust support systems is proving a winning combination for hoteliers.
Soft brands like SureStay Collection are central to this strategy, especially within the economy segment. The SureStay brands are meticulously designed to offer affordable yet quality accommodations, providing guests with value without compromising on comfort or experience. By tapping into such brands, independent hoteliers can retain their local charm and personalised service while accessing BWH’s renowned revenue management, distribution channels, a global loyalty program and marketing expertise.
Building on this strong foundation, BWH Hotels is excited to introduce its latest addition to the portfolio: City Oasis Inn, SureStay Collection by Best Western. Set to launch in December 2024, City Oasis Inn is a beloved local landmark with over 40 years of history. Located close to Townsville’s CBD and major attractions like Magnetic Island, City Oasis Inn offers an exceptional guest experience. The hotel has undergone significant enhancements to elevate the guest experience, including a lagoon-style swimming pool, lush tropical gardens, and pet-friendly rooms.
Rod Munro, Managing Director of BWH Hotels Australasia, states, “City Oasis Townsville exemplifies the perfect blend of heritage and modernity that aligns with our SureStay brands We are thrilled to welcome this iconic property into our collection and look forward to its success in the vibrant Townsville market.”