Brisbane’s Hotel X is set to host a large-scale wellness activation in partnership with Bells Pure Ice to promote both physical and mental health, with fundraising for a good cause.
On Thursday December 5, the hotel’s 15-metre-long rooftop pool will be filled with four tonnes of ice cubes, in what is expected to be the world’s largest hotel ice bath.
Locals and guests can enjoy a sunrise plunge by joining the ice bath anytime from 6.30am to 8.30am on the day, with pastries at Iris and beverages from Tea Tonic tea and Allpress coffee provided.
Funds raised will be donated to Livin, a non-profit mental health organisation.
“We are grateful for the ongoing support Hotel X shows to Livin, raising much needed funds for mental health education programs within our high schools,” said Livin Founder Casey Lyons.
“This Ice Bath activation is one meaningful way that brings the community together, providing access to the significant health benefits such as boosting the immune system, reducing stress, improving circulation, and aiding exercise recovery.”
The wellness activation is one of the hotel’s many recent collaborations with community organisations from pop up activations and in-room offerings with local breweries, wellness brands, hospitality providers, yoga studios, tattoo parlours and sustainability leaders to partnerships with music studios and promoters.
“At Hotel X, our daily dose of inspiration comes from our lively local community,” said Hotel X General Manager, Jeremy Colahan.
“We are so proud of the rich and diverse range of partnerships we have created this year. These partnerships are the perfect embodiment of our dedication to celebrating incredible neighbours in the heart of creative Brisbane.
“We want our guests to savour every delicious bit of Fortitude Valley. When you stay at Hotel X, expect to be immersed in all the hidden pockets of our electric and colourful community.”