Artist's impression of a guest room at Radisson Blu Mirage Resort Fiji Naisoso Island

Radisson Hotel Group Director of Development Australasia, Danilo Curcuruto, discusses demand in the luxury and lifestyle sector.

The luxury and lifestyle hotel sector continues to experience significant shifts in demand and occupancy patterns as travellers seek high-quality, personalised experiences, with an increased focus on unique and immersive offerings that cater to both leisure and business guests.

One of the ongoing challenges for luxury developments remains the high construction and operational costs, as well as the need for constant innovation to meet evolving traveler expectations.  However, these pressures also present opportunities for brands to stand out by delivering luxury with a sustainable edge and authentic local experiences.  For projects to be financially viable, a strong positioning within the luxury and lifestyle category is essential to achieve both high performance and revenue.

Radisson Hotel Group’s upcoming openings in Australasia illustrate this trend, with a focus on personalized service and advanced technology to elevate guest experiences.  Notable new signings, including the Radisson Blu Mirage Resort Naisoso Island, Fiji, and Radisson RED in Auckland, reflect a growing demand for hotels that appeal to luxury and lifestyle travelers.

The Radisson RED brand, known for its bold design, vibrant social spaces, and focus on art and music, captures the energy of modern, experience-seeking guests, setting it apart as an exciting option in the lifestyle segment. These projects represent a shift toward properties blending modern amenities, design-conscious elements, and local cultural immersion.

As demand increasingly shifts towards unique, experience-driven stays, brands that adapt quickly to these changing preferences are well-positioned to capture substantial market share in the future.