Minor Hotels is set to open nearly 300 new hotels over the next three years as it ramps up expansion globally.
The hotel owner-operator is on track to pass a milestone of 850 properties by the end of 2027, positioning it among the world’s largest hospitality groups.
Minor Hotels currently has more than 560 properties and 81,000 keys in operation worldwide, with 50% of the portfolio concentrated in Europe.
With a new focus on global market diversification, the three-year pipeline – over 285 new hotels and almost 47,000 keys – will see the addition of more than 100 properties in Asia, more than 60 in the Middle East and Africa, and 40 in Australia and New Zealand.
Minor Hotels is also looking to expand its presence in several priority markets, especially in North America and North Asia, with markets such as Morocco, Egypt, India and Turkey also identified as priority destinations.
Luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment, encompassing the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow. The group is also investing in its existing luxury properties, including significant renovation works at the original Anantara property in Hua Hin, Thailand.
As part of a new-look masterbrand strategy, Minor Hotels is set to launch two new hotel brands in to offer owners distinctive brand options, particularly for conversion properties.
“We remain committed to strategic growth across a diverse range of regions, always striving to provide innovative hospitality experiences that deliver value for our owners and partners,” said Minor Hotels CEO and Group CEO of parent company Minor International, Dillip Rajakarier.
“As well as leveraging our experiential luxury expertise, our evolving brand architecture, asset-right strategy, and focus on branded residence opportunities are the mainstays of our ambitious plans, and we look forward to bringing them to life in the coming years.”
Branded residences will also be an important element of the group’s future, with pipeline projects in more than a dozen countries featuring a residential component.
“As we chart new pathways for global expansion, preserving the integrity of our brands remains paramount,” said Minor Hotels Chief Development and Luxury Officer, Omar Romero.
“We’re committed to elevating our luxury portfolio while ensuring each brand’s unique identity delivers authentic, experience-led stays.
“Our pipeline showcases confidence in both established and emerging markets, grounded in the understanding that robust brand resonance and uncompromising quality are central to our success – and to our promise of exceptional value for guests and owners alike.”
The group’s “asset-right” approach, balancing owned, leased, managed, and franchised properties aims to drive sustainable and diversified growth.
While approximately 70% of the current portfolio is owned or leased, the group aims to bring this ratio closer to 50-50 by 2027.
Out of the pipeline projects, more than 90% will be under hotel management agreements (HMAs) or franchise deals.