Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal.
A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.
Using AI to understating personas in a deeper way, Nodal can craft targeted campaigns to the right audience at the right time.
Through this new partnership, Ovolo will leverage Nodal’s innovative strategies to amplify its brand presence, reach new audiences and drive engagement and conversions.
“At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate,” said Ovolo Hotels Group Director of Marketing, Stephen Howard.
“Collaborating with Nodal is a world first and we are confident that we will unlock new opportunities for growth and engagement, ensuring that our marketing strategies are as dynamic and unique as our hotels, whilst also ensuring our internal communication and reporting is robust.”
At Ovolo, Nodal will be rolling out its proprietary AI platform, Connect, to centralise all disparate marketing, CRM and property management platforms into one customised interface.
Stakeholders within Ovolo will all have their own personalised AI chatbot that uncovers market insights, brand monitoring and end-to-end performance reporting tailored to their specific needs.
Commenting on the partnership, Nodal Founder, Tim Durgan, said, “We are excited to partner with Ovolo Hotels, a brand that embodies creativity and a fresh perspective in the hospitality and tourism sector.”
Nodal Co-founder, Daniel Gibson, said the technology will result in more personalised experiences for guests.
“Our AI-powered solutions will empower Ovolo to not only enhance its marketing efforts but also to create personalised experiences that resonate with their guests,” he said.
“Together, we will redefine what it means to connect with travellers in today’s digital age.”