Hilton is expanding its network in South East Asia with the signing of three focused service hotels announced at the Asian Hotel Industry Conference and Exhibition (AHICE) South East Asia this week (February 25-26).
The latest signings add over 560 rooms to Hilton’s South East Asia portfolio, joining a pipeline of 28 mid-market openings in the coming years.
Hilton Garden Inn Hoi’An Tra Que Village will mark Hilton’s entry into Hoi An, Vietnam. With 250 rooms, two bars, an all-day dining restaurant and 100 square meters of meeting space, the hotel is expected to attract both leisure and corporate bookings.
Hilton Garden Inn Kota Kinabalu Tuaran will expand the hospitality group’s footprint in Sabah, Malaysia. The new build hotel will include 160 rooms, all-day dining restaurant, fitness centre and pool.
In Indonesia, Hilton Garden Inn Bali Nusa Dua will be Hilton’s fifth property in the holiday hotspot. The 159-room hotel offers over 220 square meters of event space and three meeting rooms.
Hilton plans to more than triple its focused service footprint in the region in the coming years, with a focus on Hilton Garden Inn as well as other mid-market branded hotels, from 12 to 40.
“Malaysia, Indonesia and Vietnam are experiencing record tourism arrivals as some of the most-visited destinations in South East Asia,” said Hilton Area Vice President and Regional Head of South East Asia, Alexandra Murray.
“We are growing our focused service presence to cater to rising intra-regional travel and an upwardly mobile middle class arriving from all over the region, looking to deliver everything our customers want where they want it.”
Hilton currently offers 102 properties in South East Asia and is on track to expand its portfolio by more than 50% in the coming years.
“Our development approach is to bring the right brand to the right place at the right time,” said Hilton Vice President, Development, South East Asia, Maria Ariizumi.
“In South East Asia, we see focused service hotels as a prime investment opportunity for developers driven by a growing base of middle class, value-driven travelers finding improved ease and accessibility of travel in the region.
“This is an ideal moment to expand our portfolio, beginning with key gateway cities, followed by expansion into secondary markets.
“The three new Hilton Garden Inn properties are being developed with both new and existing owners, which is also testament to the confidence of our owners in the Hilton Garden Inn brand and Hilton’s robust commercial engine.”