Hyatt is introducing a new upper-midscale transient brand to the market to cater to modern travellers.
Hyatt Select joins the Essentials portfolio alongside Hyatt’s established select-service brands. The brand will cater to those seeking shorter stays for business or leisure in secondary and tertiary markets where Hyatt has limited hotels to date. The brand also provides a conversion-friendly option for owners.
“For Hyatt, launching a new brand is never just about adding to our portfolio—it’s about strengthening our network in a way that benefits both owners and guests,” said Hyatt Chief Growth Officer, Jim Chu.
“Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment.”
The Hyatt Select brand was created with a focus on helping owners maximize their returns while delivering an efficient guest experience.
Properties can range from 70-200 keys, offering adaptability across diverse markets.
“We’ve seen strong interest from owners both within and outside of our network who are looking for flexible conversion opportunities with access to Hyatt’s powerful commercial engine and distribution platform,” continued Chu.
“The Hyatt Select brand will allow us to meet these distinct needs of owners and expand our brand presence for guests looking for a short stay option in secondary and tertiary markets.”