One of the Middle East’s leading hotel management companies, Rotana, has joined Global Hotel Alliance (GHA) – the world’s largest alliance of independent hotel brands.
GHA Discovery members will gain access to Rotana’s portfolio of 80 properties across the Middle East, North Africa, Eastern Europe and Turkey, with more opening soon.
All properties under Rotana Hotels & Resorts, Rayhaan Hotels and Resorts by Rotana, Centro by Rotana, Arjaan Hotel Apartments by Rotana, and Edge by Rotana will be live in the programme in early 2026.
Current Rotana Rewards members will become Rotana Discovery, accessing an expanded range of loyalty benefits including Discovery Dollars (D$) where members can earn and spend D$ (with D$1 equal to US$1) at any property in the GHA Discovery portfolio.
In 2024, GHA Discovery generated US$2.7 billion in revenue and 11 million room nights, and GHA Discovery’s cross-brand activity – where members move between alliance brands – generated US$370 million in incremental revenue last year.
“Welcoming Rotana to GHA is a significant milestone, particularly in a region where the brand is the largest hotel operator,” said Global Hotel Alliance CEO, Chris Hartley.
“With Rotana commanding a growing presence across the Middle East, North Africa, Eastern Europe and Turkey, this partnership cements GHA Discovery’s position as a top loyalty programme both regionally and globally, giving our members access to an even greater selection of properties and destinations.
“With Rotana joining, we will be close to 950 hotels, and we have high hopes to hit 1,000 hotels very soon.”
Rotana CEO Philip Barnes said the two companies share the same values.
“At Rotana, we are committed to delivering exceptional hospitality experiences, and being part of GHA enables us to extend this promise to a global audience,” Barnes said.
“GHA and Rotana share the same values – offering a guest-centric approach that gives travellers choice, flexibility, and meaningful rewards.
“With GHA Discovery, we are enhancing the benefits available to our loyal guests while expanding our reach through a world-class alliance of independent hotel brands.”