Tapestry Collection by Hilton is set to make an Australian debut later this year with the signing of The Motley Hotel in Richmond, Melbourne.
Located on Richmond’s historic Bridge Road, the 80-room hotel will operate under a franchise agreement with Amber Property Group.
The Motley Hotel features an eclectic design, rooftop bar and restaurant, and meeting space. It joins a global portfolio of over 135 Tapestry Collection by Hilton hotels.
“This new brand entry will enrich Hilton’s diverse portfolio in Australasia as we bring new brands to new markets across the Asia Pacific,” said Hilton Area Vice President APAC and Head of Australasia, Paul Hutton.
“The addition of the Motley Hotel Richmond, Tapestry Collection by Hilton, reflects Hilton’s commitment to accelerate its lifestyle category growth.”
The hotel is expected to open under its new name in Q4 following a conversion of the property.
“We are witnessing a growing demand for our lifestyle brands across Australasia, as travelers increasingly seek distinctive and locally inspired stays,” said Hilton Director Development, Australasia, Tushar Raniga.
“The conversion of The Motley Hotel into a Tapestry Collection by Hilton property will undoubtedly meet the expectations of guests looking for truly authentic and unique travel experiences when visiting Melbourne.”
Hotel owners Geoff and Rachael Brady said the partnership will deliver great results for guests.
“We are incredibly excited to announce the signing of The Motley Hotel Richmond as part of the Tapestry Collection by Hilton,” they said in a statement.
“This partnership marks a significant milestone for Amber Property Group and highlights our commitment to delivering exceptional hospitality experiences.
“By aligning our services with Hilton’s renowned standards, we aim to provide guests with unparalleled comfort and modern amenities.
“We look forward to welcoming visitors to experience the eclectic charm and hospitality that The Motley Hotel embodies, making it a must-visit destination in Melbourne.”