Accor has partnered with Australian runner Nedd Brockmann as he embarks on a new world record attempt.
Brockman, the 24-year-old electrician who garnered a large following when he ran across Australia in a record-breaking 46 days, raising awareness and funds to combat homelessness.
In ‘Nedd’s Uncomfortable Challenge’ at Sydney Olympic Park next month, he will attempt to break the world record for the fastest 1,000-mile run by covering 160 kilometres each day for 10 consecutive days (October 3 – 13). His goal is to raise AU$10 million for people experiencing homelessness.
As the official Accommodation Partner of the challenge, Accor will welcome Brockman and his team at the nearby Ibis Sydney Olympic Park hotel.
Located 20m away from the Sydney Olympic Park Athletic Centre, Brockman’s hotel room will be fitted out with a selection of Ibis hotel amenities, offering him a comfortable space to rest, recover and sleep after each gruelling day.
“Nedd’s passion and dedication to raising awareness for homelessness is truly inspiring, and we are honoured to support him in this remarkable challenge,” said Accor Pacific Chief Operating Officer PM&E, Adrian Williams.
“At Accor, we believe in the power of community and action, which is why we’re committed to supporting initiatives that make a real difference to those in need.
“Nedd’s Uncomfortable Challenge is a perfect example of how going the extra mile – quite literally – can create positive change.”
The partnership coincides with the 50th anniversary of the Ibis brand, last week, which was marked with the launch of a new global campaign, Go get it, centred around making travel accessible to all.
“Nedd truly embodies the ibis Go get it spirit,” said Williams.
“Go get it celebrates the intention that inspires our travel and encourages people, both our guests and our team members, to leave their mark on the world and have the world leave its mark on them. This is Nedd in abundance, and we are proud to support him.”
Brockman said, “I’m pumped to have Accor as the official Accommodation Partner of my record attempt and Nedd’s Uncomfortable Challenge.
“Having the comfort of a hotel room at the track is invaluable, and I’m grateful for the support of Ibis in accommodating my team as we take on this big challenge.”