Whether you’re an expanding multi-hotel business, or a single-hotel operator focused on elevating your business, having a toolbox of resources is essential. That’s where Choice Hotels comes in, offering the support and expertise you need to drive success at every level.
“It’s a big toolbox,” says Greg Winston, Group General Manager of M&G Group, explaining why he’s chosen to continue expanding the Group’s collection of hotels with Choice Hotels. “Any time there’s a question, there’s someone to ask.”
The family-owned South Australian accommodation management business recently launched two new Econo Lodge properties in South Australia – Econo Lodge Dockside Glenelg and Econo Lodge Port Augusta – which join the four Comfort Hotels and one Quality Hotel within the M&G portfolio.
Being part of Choice Hotels is a deliberate business decision. “It is very clear to me that we share the same values: we’re authentic, honest, and we aim to over-deliver,” says Greg, who firmly believes this over-delivery is the key to success, particularly when it comes to the midscale market segment. He’s long been an advocate for the Comfort Inn brand in particular, where he believes it’s easy to over-deliver, primarily through customer service and features including premium, pillow-top beds from A.H. Beard and 55”+ smart televisions in every room.
This is Greg’s first foray into the Econo Lodge world, and he’s already seen approximately 60% growth in Port Augusta since branding it as a Choice Hotels property. So, what does Choice Hotels bring to the table? “Each of the Choice Hotels brands deliver consumer confidence through a trusted name, ensuring guests know what they’re getting every time they stay,” says Greg. But it goes beyond that. Greg highlights distribution, marketing campaigns that build brand trust, strong market knowledge, and revenue management as just some of the tools he puts to use.
You don’t have to be a multi-hotel franchisee to reap the benefits, either. Nick uit den Bogaard, Managing Director at Comfort Resort Blue Pacific in Mackay has been with Choice Hotels for over 18 years. “I’d rather be with a crowd than be alone,” says Nick. “I couldn’t do half the things Choice Hotels does for us.”
It’s not just the business Choice Hotels delivers. It’s also the preferred rates with Online Travel Agents, the cost savings through preferred buying, and the brand compliance standards that ensure hotels stay aligned with fast-moving industry standards and consumer trends, keeping properties attractive for leisure and corporate bookings alike. Beyond all that, It’s the strength in numbers, the shared goals, and the invaluable opportunities for networking and exchanging best practice across the network.
“There’s a suite of products to choose from, and Choice Hotels constantly adds more to the toolbox, keeping us ahead of the curve,” concludes Nick.
For more information about services Choice Hotels Asia-Pac offers its franchisees visit joinchoicehotels.com.au