Hotel loyalty programs continue to be a paramount mechanism for driving direct bookings.
Hotel owners looking to showcase their properties to domestic and international travellers are attracted to a dedicated audience of loyal guests, presenting a lucrative proposition to entice repeat visitation.
Leading global hotel company, BWH hotels, boasts two award-winning loyalty programs: Best Western Rewards and WorldHotels Rewards. These global rewards programs are amongst the fastest-growing loyalty programs in the industry with more than 57 million members worldwide. In Asia Pacific alone, the region hosts over 1.2 million members and has seen a 22% increase in membership in the last year.
The hospitality powerhouse has experienced continued growth in direct bookings with rewards revenue up 15% year on year. By offering hoteliers a point of differentiation from competitors, increased occupancy rates, and providing valuable data insights, BWH’s award-winning loyalty programs offer its hotels the recognition and awareness in association with a globally recognised brand.
Designed to bring hotels closer to their most valuable guests, BWH’s loyalty programs have been recognised seven years in a row as a “Top-Ranked Guest Loyalty Program” by the US News & World Report. The programs’ benefits are unlike any other in the market offering travellers unique features and benefits. Among many of BWH’s unique benefits, the “Status Match…No Catch” program will match members’ elite status in any other hotel or OTA loyalty program free of charge to convert their loyal customers into its most valuable guests.
With an abundance of rewards programs across every industry, BWH’s initiatives have evolved to provide cost-effective marketing opportunities that successfully deliver incremental business. Through targeted personalised touchpoints, members are provided opportunities to access new destinations, feature benefits and new hotel openings all while accessing an exclusive rate to continue to drive direct bookings.
Through a globally recognised brand and strategically targeted approach, BWH Hotels’ rewards programs continue to be one of the fastest-growing loyalty programs in the industry. Offering unique benefits for both hotel owners and guests, BWH’s 18 brands maintain their trajectory for growth both domestically and internationally.
Find out more info here: joinbwhhotels.com.au/bwh-loyalty