In a fast-evolving hospitality landscape, Panache Hotel Group (PHG) is emerging as a key disruptor, championing growth and innovation in hotel management. With a bold vision to expand its portfolio to 10 properties by late 2026 – including entry into New Zealand – PHG is rapidly reshaping the market. 

PHG’s current portfolio spans a mix of Accor-branded properties – including Mantra on Hay in Perth and Peppers Docklands – and successful independent brands such as Melbourne City Suites, All Suites Perth, and Swan Valley Serviced Apartments. With its expansion plans, PHG remains agile and open to partnerships with both global and regional hotel brands across Australia and New Zealand. 

Demonstrating its commitment to quality and guest satisfaction, PHG is set to undertake a significant refurbishment at Peppers Docklands. The refresh will include revitalised guest floors, public areas, the lobby, lounge, and food and beverage outlets – elevating the property’s appeal and ensuring it remains a premier destination in Melbourne. PHG’s edge lies in its entrepreneurial culture, results-driven mindset, and collaborative leadership. By empowering teams to find innovative solutions, the group consistently delivers enhanced value for both guests and property owners.  

“Our culture of entrepreneurship and collaboration gives our teams the agility to create meaningful solutions for guests and owners alike,” says Wilson Bao, CEO of Panache Hotel Group. “We’re building momentum by consistently driving sustainable outcomes for all stakeholders. With a strong commitment to growth in Australia and New Zealand, supported by great partners and a proven track record, PHG is well-positioned to thrive in this market.  

At the core of PHG’s momentum is its distinctive “lanchise” model – a strategic hybrid of leasing and franchising. This approach enables PHG to lease assets from property owners, guaranteeing them a secure income stream, while simultaneously operating under well-established hotel brands. In a market where stability is paramount, this shared-risk model has garnered strong interest from hotel owners seeking predictable returns and from global hotel chains eager to expand their footprint. 

“As we scale, our lanchise model ensures we balance owner stability with brand flexibility. We believe it’s a unique and attractive proposition in the current hospitality environment,” says Thomas John, VP – Strategy & Development at PHG. 

With its innovative model, robust growth pipeline, and focus on property improvement, Panache Hotel Group is poised to make a big and lasting impact across the Australian and New Zealand hospitality sectors. 

For more information, contact Thomas John at tj@panachehotelgroup.com.au or call ±61 484 633 099