Partnerships are very important to us at AH Beard. We caught up with Troy Cuthbertson, Group General Manager for EVT, at the beautifully refurbished Rydges Melbourne to talk about the enduring partnership with A.H. Beard.
The partnership between EVT and AH Beard is an enduring one, certainly since the creation of the Rydges Dream Bed in 2008, why do you feel it works so well?
At EVT we understand the importance of a good night’s sleep and so do AH Beard. We collaborated with AH Beard to create a dream bed experience, and it has ensured that whether you are a first-time explorer or a seasoned traveller, you know that any EVT hotel will provide you a great night’s sleep.
Guests clearly love the bed, what is the biggest benefit from that for individual properties and for EVT as an operator?
We put our guests at the center of our thinking when we worked with AH Beard to develop the Dream Bed. The consistency of a good night’s sleep across our hotels has led to guest satisfaction, value for money and repeat stays.
Most guests don’t know what a great night’s sleep is until they sleep on one, which is probably the reason why we sell so many of our Dream Beds to our guests.
You use the same mattress in all of the brands you operate, regardless of whether it’s an Atura, Rydges or QT. Is that a reflection of the guest satisfaction and that as an operator you prioritise comfort and durability over the initial purchase price, seeing premium sleep as an investment not a cost?
Cost is important don’t get me wrong, but prioritising a quality night’s sleep across all our hotels is a priority. Whether you’re holidaying on the Gold Coast and staying at QT or at Rydges Melbourne for business, we want our guests to be well rested and ready to bounce out of bed in the morning.
Is it important for your guests to see that your beds are made in Australia or in New Zealand in the case of your properties there, and is that something that they recognise?
EVT’s strategic goals focus on making a positive impact not only on our customers but also our people, our communities and our environment. This means supporting local where we can, which our guests love.
For more information, visit A.H. Beard